Peek-a-boo Dress, $189, Photo by Frank Ward
Dillard’s will once again take Scottsdale Fashion Week by storm with a highly charged fashion show that will thrill any fashionista anxious to see Fall’s hottest clothes and accessories. As master of ceremonies, Nolé Marin will kick off the runway extravaganza and Eva Franco will close the show with a presentation of select pieces from her stunning Fall collection. None other then Phoenix’s favorite professional basketball dance team will bring the catwalk to life as they strut their stuff in the latest fashions. The show is Friday, November 6th at 10:00 p.m. in the Main Tent. Tickets can be purchased at www.scottsdalefashionweek.com.
And, meet Eva this Saturday, November 7th from 12-4 p.m. exclusively at Dillard’s, Edge Department, Level Two!
Siren Stripe Dress by Eva Franco, $198, Photo by Frank Ward
The lovely LA-based fashion designer, Eva Franco, was gracious enough to answer a few questions for Fashion Phoenix. Again, can’t wait to see her collection on the runway and meet her Saturday!
Q: You sell all over the US and world, is your label available here in Arizona? Any plans to retail here locally?
A: I’m happy to say that in the Phoenix/Scottsdale area I sell my collection at Dillard’s and a few specialty shops. I opened my first Eva Franco boutique in a lovely little town in Virginia called Irvington and I’ve really enjoyed having a space that expresses my full creative vision. I would love to expand my own stores and I think setting up shop in Scottsdale would be a wonderful thing.
Q: Why come to Scottsdale? What does an international designer like you see in our market?
A: Dillard’s was kind enough to extend and invitation to be a part of their show for Scottsdale Fashion Week. I have heard great things about their shows in the past and I can’t wait to join in on the fun! I am also looking forward to my trunk show the next morning at the Dillard’s Fashion Square store and having an opportunity to meet the ladies of Scottsdale. There’s no better way to be in touch with what women want than to work with them directly and on a consistent basis.
Q: Your pieces have been described as “universal to the female form” but what type of woman or concept is your most favorite to design for?
A: The woman that I love to design for is a woman who has a lot on her plate — family, career, crazy schedules. Now that I think of it, that sounds like most women nowadays! I relate to women who have very hectic lives and need to be many things to many people and get it all done without a break in between. I try to design my clothes to complement that lifestyle. I guess you could say my designs are the multi-taskers of the fashion world. A woman can wear one of my looks to work, to run errands, grab lunch and head out to dinner knowing she’s going to be comfortable, look great and transition from day to evening with only minor accessory changes, if at all. Love it!
Q: What advice would you give to local designers about starting their own label?
A: I started selling my designs at a flea market and it was invaluable. I was able to immerse myself in the needs of the customer and learn what works and what doesn’t. I highly recommend that any designer who wants to be successful should be hands on. It’s important to get out of the design studio and learn what your customer needs. It’s an invaluable learning experience for any designer. Your designs can be lovely, but if they are not functional, you’ll never have longevity.
Q: Many Arizonans head to LA to break into the fashion business or just to shop. What are your favorite boutiques, stores, fabric stores, etc. that you visit for either a new piece to add to your wardrobe or for inspiration?
A: I am a vintage fanatic! I love pairing new pieces with old, so I’m always at the monthly flea market in Pasadena. I also love this tiny boutique near my home in Echo Park called “Tavin”. I love the owner’s choices in merchandise and always end up buying something there.
Q: What’s new for Spring 2010? Colors, fabrics, concepts…
A: Without a doubt navy is an essential part of Spring 2010 and every season after that. It is a perfect transition color and is an ideal alternative to black. I also love this new shade of spearmint green that I’ve incorporated into my collection. It’s very flattering and has a fresh, new quality I think women will love. You’ll also find some sophisticated jewel tones along with classic black and white silhouettes. You’ll also see my signature embellishments. I like the juxtaposition between fluid fabrics and the strength of a jewel or stud. I’m even using eyelets in a decorative manner that I think women will find very attractive. Laser-cut silhouettes are also a big part of my collection. They add both strength and femininity to the look I find really appealing.
Q: Are you modeling your clothing in the pictures Susan sent? I know you’re an actress, but do you model for your own line too?
A: Ha! Thank you so much for the compliment. No, she’s a wonderful model named May that we use all the time for our photos.
Q: What do you miss most about your time spent in Paris? (This question is mostly for me, the Paris-lover!)
A: Oh goodness, what don’t I miss? Besides the obvious – wonderful wine, croissant and the like– what I miss most about Paris is the architecture and how no matter where you go there is always some wonderful detail that captures your attention. Paris is so conducive to a luxurious stroll and reveling in all its visual pleasures.
Sterling Dress, $298, Photo by Frank Ward
Fringed Dress by Eva Franco, $198, Photo by Frank Ward
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6:25 AM |
11.4.2009 |
